Overview:

During my time managing social media, I assisted in launching quarterly campaigns that aligned with specific themes and visual graphics, creating a consistent look and message across platforms. These campaigns were developed in collaboration with teams across media and communications to ensure unified storytelling. By introducing video content and building strategies around it, we boosted engagement by 433%. The campaigns also drove more views to related articles and improved key metrics like click-through rates and audience reach - proving that thoughtful, team-driven social strategy delivers real results.