Overview:

During my time managing the social media channels, I helped launch quarterly campaigns that aligned around strategic themes and cohesive visual identities, creating a consistent look, feel, and message across platforms. Collaborating closely with media and communications teams, we developed unified storytelling that strengthened brand recognition and engagement. By introducing video content and building targeted strategies around it, we increased engagement by 132.5% and impressions by 11.5%. These campaigns also drove more traffic to related articles and improved key metrics such as click-through rates and audience reach, demonstrating that thoughtful, team-driven strategy delivers measurable impact.

In addition to managing corporate-branded social pages, I produced and edited executive content for the CEO and other senior leaders. My work helped elevate the CEO’s presence on LinkedIn, where their posts were featured in LinkedIn News roundups multiple times.