Overview:

During my time at Cradles to Crayons, I led quarterly social media campaigns that highlighted key events, partnerships, and mission-driven stories, driving strong growth in engagement and followers across three markets. I launched LinkedIn and Instagram strategies that expanded the brand’s digital presence, leveraging short-form video, influencer collaborations, and trending content to strengthen awareness and connection with our audience. I also managed a digital campaign launch that increased product donations through cohesive storytelling and on-brand creative execution.